Over the last several years, I have helped countless people maximize their overall health, performance, and body composition faster than ever before.

Put bluntly, I know how to help people lose ugly, unwanted body fat faster than most people can fathom. Now, make no mistake about it, a big reason for this is because our integrated rapid fat loss training and nutrition system is second to none.
I have done the countless hours of research and trial and error and I have had hundreds of people as real world case studies to prove that our system flat out works. But, today I am going to share something more powerful; something that must be set in place before you can even start to think about following a fitness program.

So do you know the real secret behind my clients’ success? Well, if your answer was my aforementioned training and nutrition system, then your answer is wrong!
Yes, I come up with some great workout programs, and my nutrition programming is second to none, but they’ll only work if some one commits to and sticks with them, right?
So, it appears that the most important component of changing your body is finding the motivation to achieve your goals, and that’s the main focus of the post today. I am going to literally walk you through the initial consult and three step goal setting process that each one of my clients undergoes before they start working with us. This is so important to weight loss success that I now require it for any new client to be considered for joining our program.

Before I get into this goal setting process, I’m going to let you folks that might not have ever accomplished anything in on a little secret. I know a lot of people think goal setting is just a cheesy, useless thing.

Unfortunately, these people just don’t get it and frankly if you are one of those people, please do us both a favor and stop reading this post and go buy another useless weight loss book or pill because I simply cannot do anything for you.
I can only help people who want to learn. I simply cannot help people who already think they know it all and think they are too good to take some time to figure out what the hell it is that they actually want to accomplish.
The bottom line is that the most successful people out there, and I mean not just weight loss success, I am talking business, lifestyle, etc., are shamelessly goal driven.
They know exactly why they want to do something and harness that super motivation to figure out what and by when they want to go about accomplishing that. Furthermore, they plan and prepare for every possible roadblock they will encounter in their path to success. This is what I want to teach you how to do today, so let’s get to it!

Step One- The Why: Why do you want to do this?

This is where it’s time to get real. In almost every initial consult I do, when I ask why they have contacted me today, here is the typical blanket response that I first hear:

“Well, I just want to get healthy and lose weight I guess.”

Nope, I don’t buy it. Sure, I know they want to lose weight and be healthy, I mean who doesn’t, but really WHY do they want to do this?

I mean, what is it that’s going to get them up at 5 am to get their morning workouts in or take a couple of hours on Sunday to plan and prepare their meals for the upcoming week? It sure isn’t “being healthy” because for some reason this just isn’t a very powerful motivator for most people (though it should be).

Let’s face it: everybody, including YOU, wants to look better naked. Stop laughing, you know it’s true and frankly that’s okay because the desire to improve one’s appearance is the most powerful motivator there is. This shouldn’t be such a big surprise since the main life mission of humans, or any species for that matter, is to procreate. This is instinctual. And obviously, looking better makes this more of a reality.

So, after a little digging, I find out the real reason why they want to do this; I find their past or pain and then establish their current and future ambitions.
Some folks just want to be able to go to the beach during the summer (remember, Florida summer goes from February to December) with their shirt off and not feel self-conscious. Others want to get back into their favorite pair of pants that they haven’t been able to get one leg into for the last five years.
Then there are those who want to look and feel more attractive to ignite some passion back into their relationships and/or put forward their best image at work.
And of course, my personal favorite is preparing for big events that have built in deadlines. Wanting to get as lean and tight as possible to rock that dream bathing suit in Argentina, or get off the plane in Texas when visiting home for a class reunion ready to blow them away with your new body, or being a classic beauty in your wedding dress on the big day, it all works!
This is the stuff that gets people jacked up and ready to commit to making some real changes. How do I know? Well, I just shared with you verbatim the exact “WHY’S” of some of my own clients.

So, the first thing you have to figure out is your personal WHY. To make this even simpler for you, just answer this question: what are your physical dreams? Once you establish this, everything else just flows from there.

I’ll make a further suggestion that I always do to my clients. Write it down. Seems stupid, but the best thing you can do when it comes to goal setting is write it down and put it somewhere you will see it regularly every day. Thinking about your motivation simply IS NOT ENOUGH!! Write it on a post card, sticky note, whiteboard on the fridge, make it the background on your phone, whatever. Just put it somewhere you will see it!

Finish your homework, and I’ll be back soon with part 2!
Stay focused, stay fit!!

Isaiah

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